Campaigns on AdWords are designed to be small effectively written ads. Even though they are small they can be very effective in driving users tho your web site.
Two methods exist and they depend on where you are going to place your advertisement. During the set up process of the AdWords campaign you will be given a couple of options and you can decide to place your ad on the search or content network (Adsense) or you can place it on both networks.
Ads in the search network are linked up with a list that contains keywords that are closely tied to the advertisement's text and will then hopefully catch the eyes of more potential visitors who are actively seeking out your product or service.
Within the content network, as opposed to the other, your ad will be surrounded by an article or other content which is related. So in this scenario, your ad is viewed by readers who are maybe not thinking about purchasing at the moment, so, they are only browsing and not searching.
Search advertisements, as has been proven, are normally a better way to reach your audience than contextual advertisements. Still, you could attempt to bring in traffic from both areas by designing multiple, separate ad series through assigning one to the search network and the other to the content network, and this could very easily help you expand your traffic.
Even though an ad put on a content network may not have as good of results as a search based ad, there are some positives about using contextual ads. The cost is lower per click and you usually have more control over where the ad is placed.
Even if you have already done advertising with AdWords you may want to begin a new campaign if you want to target the content advertising folks. It may be possible to use the same campaign on the content network but it might not be as effective since the audience is usually considered more passive.
In summary, a well-run campaign on a search network will generally be the best and most reliable way to generate business. However, with some cleverness and savvy and well-written copy, it is certainly possible that this could be supported by a complementary campaign running on the content network.
Two methods exist and they depend on where you are going to place your advertisement. During the set up process of the AdWords campaign you will be given a couple of options and you can decide to place your ad on the search or content network (Adsense) or you can place it on both networks.
Ads in the search network are linked up with a list that contains keywords that are closely tied to the advertisement's text and will then hopefully catch the eyes of more potential visitors who are actively seeking out your product or service.
Within the content network, as opposed to the other, your ad will be surrounded by an article or other content which is related. So in this scenario, your ad is viewed by readers who are maybe not thinking about purchasing at the moment, so, they are only browsing and not searching.
Search advertisements, as has been proven, are normally a better way to reach your audience than contextual advertisements. Still, you could attempt to bring in traffic from both areas by designing multiple, separate ad series through assigning one to the search network and the other to the content network, and this could very easily help you expand your traffic.
Even though an ad put on a content network may not have as good of results as a search based ad, there are some positives about using contextual ads. The cost is lower per click and you usually have more control over where the ad is placed.
Even if you have already done advertising with AdWords you may want to begin a new campaign if you want to target the content advertising folks. It may be possible to use the same campaign on the content network but it might not be as effective since the audience is usually considered more passive.
In summary, a well-run campaign on a search network will generally be the best and most reliable way to generate business. However, with some cleverness and savvy and well-written copy, it is certainly possible that this could be supported by a complementary campaign running on the content network.
About the Author:
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
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