So you finally made it! You worked out the bids, positioning, keywords and market research. Also you are a couple of steps ahead of the pack as you have taken advantage of Google's keyword research tools. Looks like your advertising promotions are all set for the next 6 months. Is there anything left to do?
The next thing to do is to roll up your sleeves and be prepared to get down to some hard work. Setting up your campaign is the easy part. Now you will have to maintain your great campaign and be sure it is productive. You can do this in several ways.
The first one is by tracking every detail of your ad. There is a great tracking system on Adwords itself. Just looking at your campaign will tell you which keyword is bringing in traffic and you can also set up the system to track sales conversions, if you have your own product or service. You can co-ordinate this with your website tools to track leads and sales.
It is critical to do this as an Adword campaign that is not working can cost you money. A failing campaign will stop you from focusing on the ads that are working, will produce useless leads, and be a complete waste of money. It is always good to keep in mind that you will be paying for your ad even if it is unproductive.
So how do you fix an unproductive ad? If it is placed well, within the first 5-10 pages, and is drawing traffic but no sales, you may want to target your keyword better. It is very tempting to use a broad based keyword to draw in the traffic.
The problem with popular keywords is that they are not targeted. Searchers will start with these words but go onto more targeted ones. This attracts shoppers not browsers to your website. The best keywords are those that attract traffic but also draw your niche market.
You will want to have a good blend of keywords. general ones to bring in traffic and new leads and specialized ones to make sales.
The bottom line is that if you want a successful Adwords campaign you need to watch your campaign like a hawk. Remember the success of your business will depend on the efficiency of your advertising campaign.
The next thing to do is to roll up your sleeves and be prepared to get down to some hard work. Setting up your campaign is the easy part. Now you will have to maintain your great campaign and be sure it is productive. You can do this in several ways.
The first one is by tracking every detail of your ad. There is a great tracking system on Adwords itself. Just looking at your campaign will tell you which keyword is bringing in traffic and you can also set up the system to track sales conversions, if you have your own product or service. You can co-ordinate this with your website tools to track leads and sales.
It is critical to do this as an Adword campaign that is not working can cost you money. A failing campaign will stop you from focusing on the ads that are working, will produce useless leads, and be a complete waste of money. It is always good to keep in mind that you will be paying for your ad even if it is unproductive.
So how do you fix an unproductive ad? If it is placed well, within the first 5-10 pages, and is drawing traffic but no sales, you may want to target your keyword better. It is very tempting to use a broad based keyword to draw in the traffic.
The problem with popular keywords is that they are not targeted. Searchers will start with these words but go onto more targeted ones. This attracts shoppers not browsers to your website. The best keywords are those that attract traffic but also draw your niche market.
You will want to have a good blend of keywords. general ones to bring in traffic and new leads and specialized ones to make sales.
The bottom line is that if you want a successful Adwords campaign you need to watch your campaign like a hawk. Remember the success of your business will depend on the efficiency of your advertising campaign.
About the Author:
Brian Basch has been in the field of ppc management for a long time and maintains a website about google adwords management where you can get answers to the rest of your questions.
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